‘Dorobucci’ video is a ‘flop’ – Charles Novia

Nollywood film-maker, Charles Novia is no fan of the new ‘Dorobucci’ video. Tweeting about the video for the MAVIN Records hit track, Novia said it lacked originality and a good concept, and criticized the choreography.

The video, shot in South Africa and directed by Nick Roux of Molotov Cocktail Productions was released less than a week ago. See his Tweets below;

So, I finally watched the 'Dorobucci' video. 5 times back 2 back. Hmmmm. Great song, hit song. But the video wasn't all that IMO.
— charles novia (@charlesnovia) July 27, 2014

2. Cinematography was cool. Concept was skewed. Video only sizzled at the beginning when Don Jazzy had his bit. The Head Honcho. However...
— charles novia (@charlesnovia) July 27, 2014

3. Because it's an ensemble song, to shoot an ensemble video requires more than what was given. The dysfunction started from the locale
— charles novia (@charlesnovia) July 27, 2014

4. A song composed and hitting all nooks in Nigeria gets its video shot in South Africa. The organic steam of the track got lost in the vid
— charles novia (@charlesnovia) July 27, 2014

5. The vid lacked the energy and originality of a Nigerian earthy dance visual. The SA dancers were just glib. That beat is unique to Naija
— charles novia (@charlesnovia) July 27, 2014

6. There was a lack of charisma too in the ensemble segments. Only IDJA and Tiwa had screen presence. Others looked overwhelmed.
— charles novia (@charlesnovia) July 27, 2014

7. Then, like that same house in Enugu they shoot those Osuofia movies over n over, the house in the Doro vid did look like the one P2 used?
— charles novia (@charlesnovia) July 27, 2014

8. Or maybe it was bc the crowding of girls on the patio looked like the 'Testimony' concept? An overused concept though. Anyway...
— charles novia (@charlesnovia) July 27, 2014

9. It was a good visual effort 4 a fantastic audio hit. But it cld have been better. Maybe a Sesan or Clarence could have interpreted better
— charles novia (@charlesnovia) July 27, 2014

10. Just my thoughts. But anyday, I doff my hat for Don Jazzy's musical ingenuity. 1of the greatest producers ever in Naija's music history
— charles novia (@charlesnovia) July 27, 2014

11. Total score for Doro video (over 10 in each category): concept: 4, cinematography: 9, interpretation: 5 originality: 4, choreography: 4
— charles novia (@charlesnovia) July 27, 2014